Department of Design
Jaileen Cruz
Vice President of Design
As VP of Design, Jaileen Cruz manages our design team on a variety of graphic design projects. Her main focus is our social media marketing, where she not only designs our social posts but also develops our social media strategy with the help of her department.
What we do
The Department of Design is dedicated to giving students hands-on experience with developing marketing strategies through the use of graphic design and video/audio editing. These projects not only exposes students to potential job opportunities within the marketing industry, but also gives them experience working with digital design software like Canva, CapCut, and Adobe products like Photoshop, Illustrator, InDesign, and Audition.
A large part of marketing is having a strong understanding of graphic design principles. We expose our team to digital design software that is the current industry standard for digital marketing companies so that students can get exposure to using these tools effectively.
A current trend with social media and digital marketing in general is an increasing reliance on video within a marketing strategy. For this reason, we are currently working on building out a YouTube channel with videos interviewing local Pensacola businesses, faculty members of the College of Business, and even our own members. We hope that introducing such a project will give our members more hands-on experience with this growing medium.
Social media is slowly growing from simply a marketplace of ideas into a proper marketplace. As such, we are increasing our focus on social media marketing for our club as to give members experience with developing post schedules, template graphics, and brand guidelines including color schemes and typographic structures.