Department of research

Sophia Kraus

Vice President of Research

As VP of Research, Sophia Kraus leads the department in developing and conducting marketing research studies. Her main project is the U Choose Awards, where students get hands-on experience in developing surveys, gathering data, and analyzing the results.

What we do

The Department of Research is dedicated to giving students hands-on experience with marketing research and data analytics through the studies our club run such as our annual U Choose Awards. These projects not only exposes students to potential job opportunities within the marketing industry, but also gives them experience working with data collection and interpretation that is invaluable post-graduation.

Marketing research is a growing field that can be the perfect fit for those interested in data analytics and consumer behavior. However, it can be difficult to make it into the industry without having some prior experience with creating surveys, collecting data, and applying marketing research theories.

Data analytics is a necessary skill within the marketing industry and one that is truly lacking in the modern-day job pool. Having experience working with data analytics is indispensable for anyone interested in going into marketing, as a large portion of the job is understanding the effectiveness of your strategy.

We give students exposure to data analytics by conducting surveys through the College of Business Research Pool. We then take the data from these surveys and interpret our findings.

The U Choose Awards is our yearly study analyzing the consumer behavior of UWF students. This study is mainly managed by the Department of Research who creates the surveys, collects the data, and interprets it using data analytics software.

Learn More about the U Choose Awards